FRAZER ASHFORD

ARPS

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There are basically 2 main types of print. According to the National Portrait Gallery glossary, Glicee prints, are made by squirting ink onto paper whereas C-Type prints are real photographic prints, produced using silver halide photographic paper. According to Gemma Barnett, Print Sales Manager at London's Photographers' Gallery says that whilst the type of print may not affect its price, a C-Type can have a positive impact on the quality of the print and its beauty as an object.

Laura Noble, gallerist and author of The Art of Collecting Photography, states that any print that you purchase should be a museum standard archival prints designed to last up to 100years without fading if properly cared for.

Frazer Ashford has been a photographer for over 45 years and has had numerous one-man and mixed exhibitions in the UK, Ireland and the USA with many of his images being featured in magazines, newspapers, books and on television. His pictures have been sold to clients around the world including several to the remote 'Alice Springs' in Australia. His images have also been exhibited in the Turner Collection and in Bonhams Auction House in New Bond Street, London.

"Ulltimately the collectors determine the price of a print as they will only pay what they feel is right for something" states Gemma Barnett, Print Sales Manager at The Photographers' Gallery. "Photographic works by well-established artists with a history of strong auction and gallery sales fare best. There is a risk in purchasing original prints, but an educated risk" says Laura Noble, gallerist and author of The Art of Collecting Photography. She goes on to add "View the artist's website. Have they been in many exhibitions and have they had many editorial features?"

WHAT TO BUY?

WHO TO BUY?

From 1st July 2016 all prints supplied by Frazer Ashford in his 'Portfolio Range' or as a signed limited edition will be produced as a C-Type real photographic print supplied archival silver-halide paper. Once exposed, the paper is then traditionally ‘wet’ processed using photographic chemistry, in much the same manner as traditional photographic prints were produced using negatives with an enlarger in a darkroom. Frazer's prints will, under the correct conditions, last for at least 133 years at 150 lux. Frazer truly believes that these prints are the only real way to experience true image quality and the only way to produce prints that can be described as Fine Art Prints.

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HOW TO COLLECT PHOTOGRAPHY